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Home Page > Internet > Internet Marketing > Internet Marketing Strategies – Google Adwords Account Structure

Internet Marketing Strategies – Google Adwords Account Structure

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Posted: Jan 23, 2008 |Comments: 0
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A key to a successful Internet Marketing Strategy is a Sponsored Search Marketing campaign. One primary part of Sponsored Search marketing is the Google AdWords system.

Google AdWords allows users the ability to bid on top placement on the Google website and the Google search network. The Google AdWords system also has access to a content network which allows syndication of their marketing across a variety of websites.

Google AdWords is categorized as Search Engine Marketing when it comes to an Internet Marketing Strategy.

We will dissect the structure of a Google AdWords account to help you plan out the proper strategy when it comes to the search engine marketing aspect of your Internet Marketing Strategy. A Google AdWords Account has the following structure:

Campaign > Ad Group > Keywords & Ad Copy

The campaign level of the Google AdWords account appears immediately after the main account level. A campaign is the level of an AdWords account is where you have the ability to set the geographic targeting, language targeting, time scheduling for both daily and for the time on the clock in 15 minute increments. The campaign level description should correlate with the internal theme of Ad Groups.

Campaign>AdGroup>Keywords & Ad Copy

The Ad Group level of the Google AdWords account appears immediately after the campaign level of the account. The Ad Group is the area where we are able to have 10,000 (ten-thousand) sections to organize your keywords in direct correlation with the Ad Copy you plan on your keywords triggering. Your Ad Group name should have a relevant theme to the keywords found in the Ad Group.

Campaign>AdGroup>Keywords & Ad Copy

The Keywords of the Google AdWords account appear directly below the Ad Group. Keywords are words you would like to target on the search engine. There are three distinct styles to create your keywords and they are broad match, phrase match, and exact match.

Broad match keywords target the words you typed in and any words in combination with them or between the words.

Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase.

Exact match is the exact keyword you want your Ad Copy to hit for. Your Ad Copy and keywords should have strong relevant correlation.

Campaign>AdGroup>Keywords & Ad Copy

Ad Copy is part of an Ad Group where you need to have strong relevancy and correlation with themes in the keyword set. The Ad Copy you are provided has area for 4 (four) messages: Ad Title, Description Line 1, Description Line 2, and your Display URL.

Your AdCopy should have multiple catches to stand out in the marketplace. Your Ad Title should create interest in your Ad Copy and help the rest of your message standout. One key to think about is what will set you apart from the general marketplace. This may include capitalizing all the words in your title or even placing a call to action with even the just the first word capitalized leading into a message. Your AdCopy will vary if you’re selling an item versus selling a service. Some ads may be local oriented if you are in the service business. Also, local oriented ads targeted to a specific geography will need to be separated into their own Campaign.

AdWords Account Structure Summary…

AdWords accounts take a well structured approach for the most optimal results and relevancy programmed in before you begin your bidding. We have been working on creating accounts for over 5 years and continue to learn something new every day. Be sure to manage and measure your account as the market is always changing, one great tracking mechanism is Google Analytics.

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Zach Hoffman -
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Zach Hoffman is interested in helping people.To learn more about Internet marketing strategy, search engine marketing, google adwords visit us www.seo.cc

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Feb

7

List Building Strategies ‘ 4 Most Powerful Tips!

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List Building Strategies ‘ 4 Most Powerful Tips!

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Home Page > Internet > List Building Strategies ‘ 4 Most Powerful Tips!

List Building Strategies ‘ 4 Most Powerful Tips!

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Posted: Sep 06, 2008 |Comments: 0
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The singlemost important factor that is responsible for the success of any internet home based business irrespective of whether it is an mlm /network marketing /affiliate marketing or the traditional product & service, is the incoming flow of fresh, real time, targeted leads in your list. While I can continue on and on , emphasizing the importance of list building, the real attention needs to be focussed on how to build a really responsive mailing list.And that’s exactly what is the subject of our discussion today.

LIST BUILDING STRATEGY No. 1:

Direct Your Traffic To Your Squeeze Page Rather Than Your Sales Page. Always create a distinct squeeze page for every offer you want to make. Never send your traffic directly to the sales page. Further the squeeze page should not directly talk about the sales offer. Most people are offended with the direct sales pitch and hence tend to stay away, even from the slightest inkling of it.This would severely impact the potential of your squeeze page’s ability to collect contact information.

LIST BUILDING STRATEGY No. 2:

Offer A FREE Valuable Incentive, to the visitor. No matter which home business opportunity you are offering, always remember that your squeeze page should ideally offer some FREE valuable information in the form of a FREE REPORT / E-Course or E-book related to that product/ service or home based opportunity that you are promoting. This Free Report is essentially going to serve as the relationship building tool between you and the reader and hence it must offer really good value to your reader. Another great tip would be to incorporate a link in the free report that leads to the sales page of the product or service that you are promoting. Remember the first impression is the last impression. If you are able to strike the right chord with the prospect with your free information, the chances of his going for your paid program increase manifold.

LIST BUILDING STRATEGY No. 3:

Create an indispensable build up around Your FREE Incentive. Further, giving too much direct information about the contents of the free report is also not desirable. Rather direct the spotlight on the advantages that one would gain by accessing the Free Report. Provoke the visitor’s curiosity and only then would you be able to persuade him to leave his contact details to your opt- in box. For e.g., if you are offering a report about some exclusive internet marketing strategies, which could get you instant sales & leads, the title of your report should be – How To Make A Instant $300 Daily, Day After Day, Like Clockwork’ rather than ‘Exclusive Internet Marketing Strategies to Enhance your Sales’ . Put yourself in the shoes of the reader and pick up the title which you would like to read.

LIST BUILDING STRATEGY No. 4:

Join List Building Programs Where Leads Pay You To Be Part Of Your List. There are several list building programs which are independent of any home business opportunity designed specifically to build the list of all participating members. Some of them are free and some have a small one time fee to join them. One prefers to be associated with the paid ones, since they tend to attract only the serious internet marketers, who would be the ideal targeted audience that one would seek to be part of one’s list.

Another great advantage of these paid lead building programs is that you get paid every time someone joins you list, which essentially means, you are able to monetize your business costs even while prospecting. Marketed well, this one lead could be well equivalent to hundreds and thousands of dollars, since you will be credited even for the leads that join the list of your directly referred leads.

In itself this revolutionary lead building program could become a full fledged income stream, since they are making you enough money, irrespective of whether they buy a product or join the opportunity that you are promoting or not. Beyond that, they always are and will remain a lifetime customer for all subsequent promotions that you choose to make. Apply these ultimate list building strategies to your existing network marketing business and see a targeted, mammoth list built up in no time.

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Rashmi Mehta -
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A leading internet network marketing coach & authority in copy writing, Rashmi Mehta is known for her smart, free and low cost marketing strategies that empower one to leverage the power of the internet to the optimum. A quick tour in to her exclusif internet marketing training website and her blog My Network Marketing Success could give you a deeper insight in to her success secrets.

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Feb

1

Adwords Strategies Part 2 Increasing Page Position

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Adwords Strategies Part 2 Increasing Page Position

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Home Page > Internet > Internet Marketing > Adwords Strategies Part 2 Increasing Page Position

Adwords Strategies Part 2 Increasing Page Position

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Posted: Dec 24, 2008 |Comments: 0
| Views: 113 |

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AdWords Strategies to Increase Page Position

There are many AdWords strategies to consider however the purpose of this Article is to help you understand why it is important to have a high page position and what AdWords strategies you can implement to in order to obtain one. The while there are many reasons for you to obtain a high page position I will only concentrate one to for now as it is considered to be by many the most important. The reason that you want a high page position in Google AdWords is an obvious one for most; you want more traffic. Traffic leads to more sales. In other words the more traffic you have the more money you make. The more visible your AdWords ad is to the reader then the more clicks you are likely to get. In other words the less work a person has to do in order to see your add the better. If you AdWords Ad is in the first position Google’s search results the user looking for a product can more easily see your ad then if you were in the 10th position.

Google AdWords Quality Score

Google AdWords uses a quality score system to rate your ads keywords in relation to your overall campaign. The Quality score of Google AdWords is very important when considering page position and is directly related. Let me explain. The better your quality score the lower your cost per click will be, assuming that all other areas of your campaign are in unison with other AdWords quality score criteria. There are several determining factors to consider when trying to obtain a high quality score, however I will focus on two main factors for now that can have a dramatic effect on your quality score. The first determining factor is that of relevance. The more relevant you overall campaign is to your to the product or service you are selling is the better. You don’t want to have the keyword “meditation” if your advertisement says “AdWords Strategies” unless your selling meditation related products or services. The history of your campaign is also very important in determining your quality score. If you have had a bad campaign on a certain URL that you are using for a landing page in the past and you are struggling to increase your quality score, you may want to consider starting a new campaign with a new URL.

The “Pay Over” Strategy

Another AdWords strategy for those that have money to spare is one of the most obvious. For this AdWords strategy what you are going to do is outbid your competitor. However your are not just going to bid the going rate. You are going to bid well over the highest rate. By doing this you are accomplishing three things. First of all in most cases you are going to be in the number one page position on Google. Secondly You are going to increases the bid for your competitors. Additionally you will be making it harder for your competitors to compete with you, and possible have them drop out of the competition for your keyword or keywords all together. Now you are not going to keep your bid over the highest suggested price for too long. Once you see your competitors drop out of the competition you can go ahead and reduce your bid, while still obtaining the highest page position.

Conclusion

In conclusion page position is arguably one of the most important factors to consider when starting an advertising campaign with Google AdWords. The higher your page position is the more visible your AdWords ad is, which ultimately can translate into more clicks, which in turn can mean more sales. There are many things you can do to increase your page position however some of the easiest and most effective are improving your quality score and paying more than your competitor. Overall, implementing AdWords strategies can be lot of work and takes focus and determination, however in the end it’s worth it.

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T.J. -
About the Author:

T.J. is an entreprenuer and internet marketer helping others to earn extra cash online for free. To learn more about how to improve your CTR and other helpful AdWords tips visit my AdWords Strategies Product Review or the earn extra cash online

blog.

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1

Facebook Marketing Requires Unique Success Strategies -7 Success Strategies to Effectively Market on Facebook

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Home Page > Marketing > Social Marketing > Facebook Marketing Requires Unique Success Strategies -7 Success Strategies to Effectively Market on Facebook

Facebook Marketing Requires Unique Success Strategies -7 Success Strategies to Effectively Market on Facebook

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Posted: Dec 04, 2010 |Comments: 0
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With Facebook as the #2 in website traffic, only second to Google, it is no wonder that businesses are using it to improve their image and visibility in the social media. While it is definitely a powerful tool, there are very specific marketing strategies you will need to make it effective for you.

Here are 7 Success Strategies for Marketing Effectively on Facebook:

1. First and foremost is to be a social. Creating a genuine social network is the key to being accepted and respected among your friends and any potential leads and customers. Take time to get to know the people on your lists. Visit their pages and comment on their postings. Letting them know you are listening to them goes a long way in making that connection that you are looking for. Again, it is important to be genuine.

2. Create a Fan Page. You can have multiple fan pages that are directed to different people and interests. To be effective with your fan pages, I suggest you connect your blog through the “networked blogs” feature. This way, you can share business content without appearing to be spamming. Linking to Twitter, as well means you can post to your blog, Twitter and Facebook all at the same time giving you more exposure on a personal level.

3. Use the List feature. This is an often overlooked feature that allows you to categorize different people, business friends, personal friends, family, etc. You then have multiple options of sharing information differently with different groups/lists. This can be a powerful tool once you learn how to market to the different groups.

4. Add new friends regularly. Find different groups that represent your taget market and selectively add friends. It is important to add a message when you are requesting friendship as it will give them a genuine sense of your interest and will go a long way in building a lasting relationship.

5. HTML feature. Another overlooked feature, HTMLpage, is purely optional but can be an effective success tool. The HTML page is added through your applications and allows you to create a “Front Page” of sorts, complete with an opt-in form. Here you can capture leads from people/friends who are interested in your offer, whether it be a product or service.

6. Deliver good content. In order to brand yourself and to be taken seriously, you must deliver good content. If you are perceived to just be selling, then you will lose your credibility. Make sure your readers get valuable information and they will return time and time again. You want to be seen as a leader in your industry and not a desperate sales person.

7. Be consistent. Successful marketing strategies are best realized when you are consistent. A steady stream of valuable content, relationship postings, and overall attention to your market will keep you and your product or service ever before the people you are wanting to impact. Avoid sudden barrages of massive content then dropping off the map for a while. It will appear that your business is sporadic, as well. Spend a little time each day doing something to add friends, build your lists, and post good content (not necessarily all on the same day, of course).

If creating more revenue and profits from home interests you, try online marketing.

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Jan Perez -
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Jan Perez is an internet entrepreneur, multiple home business owner, and online marketing coach. She is a Presidential Member of iMMACC, Internet Marketing Mentoring and Coaching Center, whereby she helps businesses and individuals develop, through the effective use of internet marketing, substantial additional revenue and profits. To learn more about Jan Perez or how to harness the power of the internet for yourself or your business, go to: http://www.janperezonline.com

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