4 Tips Novices Can Use To Start Having Success With Google Adwords

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4 Tips Novices Can Use To Start Having Success With Google Adwords

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Posted: Jul 14, 2010 |Comments: 0
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If you have the dream of using Google Adwords to earn a nice income every month on autopilot, then you are not alone. Many advertisers are living this dream each and day, and some people only use Google Adwords to promote their business. But the one thing that separates the person who makes $5,000 a month with adwords and the person who makes $0 with adwords is how they structure their campaigns.

Many people have different ways to tailoring campaigns. Google no longer allows marketers to link directly to an affiliate program page, so that method is now out of the question. However, if Google still allowed you to link to an affiliate product page, would that still be the best way to market a product or service?

Many people have different views on this, and the argument could go both ways. But you need to know what methods have been proven to work, and that still work for improving your business using Adwords.

Below are 4 great tips for beginners for using Adwords to its maximum effect. You will find that these strategies are easy to follow, but are very effective if you follow them exactly. Trying to go from beginner to expert in 10 minutes is the surest way to blow all of your money on a non-profitable campaign. Here’s the first tip.

TIP #1: Understand Adwords

The best way to get acquainted with Adwords is to first find out more about it. The best thing about this is that, Google has a ton of videos and articles on making your Adwords campaigns profitable. They want to succeed. And the only way they can succeed, is to help you succeed. So I suggest you utilize their free and helpful tools as much as possible.

But Google isn’t the only one who shares helpful advice on Adwords. There are numerous books, courses, and even ebooks on the subject. Almost all of them provide great information, but you will want to pick the ones that are from credible authors or websites. These ebooks sometimes contain an abundance of helpful information on how to get the most from your campaigns.

TIP #2: Write your first ad

Next you will want to write your first ad. Your ad shouldn’t be boring or bland, however it should be relevant to your business or to what you’re selling. You want to get as many clicks as possible, and an attractive and creative ad will help you to do that.

The best way to get ideas on what to write is to take a look at some of your competitors ads. Simply go to the Google search engine and type in a keyword that someone would type when searching for products that you sell. When you see your competitors ads come up, read them ask yourself, “if I was a buyer, would I want to click on this ad?”

Whether or not you answer yes or no to this question, you will still want to study the ads to get ideas on what to write for your ad. This is a great way to start writing ads that will work for you immediately. Here’s tip number three.

TIP #3: Create a list of targeted keywords

This might be the most important part of your Adwords campaign. You will want a large keyword list that is as targeted as possible. You want a large keyword list so that you can bid on keywords that no one is bidding on, and so that you can get these keywords at a very low cost.

You want your keyword list as targeted as possible so that you don’t waste any money on advertising. You want to nothing but targeted and interested visitors clicking on your ads and visiting your website. And with a targeted keyword list, your funds won’t be depleted so quickly, and you can get the best clicks for your money.

A great tool to use for generating a large keyword list is Google’s free keyword tool (https: //adwords.google.com/select/KeywordToolExternal). Here you can type in a keyword that a prospect would type in to find your site, and find tons of other relevant keywords that you can bid on.

If you have an offline business, you may want to consider adding your city name at the end of each keyword. For example, if you’re a florist, you may want to select a local keyword such as, “florist in los angeles” or “florist in los angeles, CA”, and etc.

TIP #4: Know how much you can spend daily and monthly

You need to know the maximum you can afford to spend daily on your Adwords campaign. You won’t know this immediately when you first begin, but you can test certain budgets. So if you initially set your budget at $100 a day, and find out that you deplete your daily budget every day, then you may want to consider raising this number if your campaign proves to be profitable to you.

Even if you don’t know much about Adwords, these 4 tips will go along way in making your efforts to make Adwords profitable worthwhile. Start using these tips today so that you can start seeing returns on your Adwords investment immediately.

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Adrian Hargray -
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Adrian Hargray is the owner of the Instant-Downloadz.com website where he shows you how to succeed with adwords and increase your website revenue simply and easily. To learn more, visit the following website for more details: Google Adwords Secrets

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List Building- Tips for Getting Started Building your List

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List Building- Tips for Getting Started Building your List

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List Building- Tips for Getting Started Building your List

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List Building: Some Important Considerations For Implementing List Building Strategies

One of the most important jobs for any Internet Entrepreneur is list building. Below are five steps for building stronger, more powerful lists that will work harder and more efficiently for your growing internet based business. With a stronger, better list, you will see an increase in profits and traffic flow to your site.

The first thing to understand is that quality is more important than quantity when it comes to list building. While having a larger list may seem to be a great thing, if those people on the list are not likely to purchase your product or service then your list while larger is not effective. Creating a targeted list of customers that have a genuine potential for purchasing from you gives you a stronger foundation for potential sales and increased sales. You have the potential for reaching more potential customers by honing your list.

The next concern with list building is keeping it up to date. You need to be constantly aware of contact addresses that are no longer valid. This is not something that you do once and forget about it. Email addresses change; people change jobs, internet service providers or even die. Sending your messages to invalid addresses is a waste of valuable time and energy. Not only that, it doesn’t give a true indicator of your customer base.

The third things to consider when building your list are the services and computer programs offered today. Serious list building requires serious effort. Check out the technology and services available for building your list, as well as the professionals and support services that are out there.You may be well served by using one of the services that specializes in list building and autoresonders.

Another element to consider in list building is the legality of what you are sending and how you are sending it. In recent years strict laws have been passed against inappropriate emailing. Failure to comply with these regulations and laws can and will result in stiff fines, penalties and even the loss of your internet site. If you are in doubt as to whether your message is in compliance, it is a good idea to consult with a legal professional to be certain. If in doubt, check it out. Don’t even think about purchasing a list of supposed opt in subscribers, you will very likely get burned. There is no substitute for building your own list!

Last but not least, incorporate your list building into your marketing program. Start building your list from the very beginning and don’t stop. Set aside a few minutes every day for list maintenance. Schedule time each week for you major list building tasks. If you can incorporate the list building into the overall schedule of your marketing plan you are less likely to overlook the little things.

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List Building Strategies ‘ 4 Most Powerful Tips!

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List Building Strategies ‘ 4 Most Powerful Tips!

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Home Page > Internet > List Building Strategies ‘ 4 Most Powerful Tips!

List Building Strategies ‘ 4 Most Powerful Tips!

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The singlemost important factor that is responsible for the success of any internet home based business irrespective of whether it is an mlm /network marketing /affiliate marketing or the traditional product & service, is the incoming flow of fresh, real time, targeted leads in your list. While I can continue on and on , emphasizing the importance of list building, the real attention needs to be focussed on how to build a really responsive mailing list.And that’s exactly what is the subject of our discussion today.

LIST BUILDING STRATEGY No. 1:

Direct Your Traffic To Your Squeeze Page Rather Than Your Sales Page. Always create a distinct squeeze page for every offer you want to make. Never send your traffic directly to the sales page. Further the squeeze page should not directly talk about the sales offer. Most people are offended with the direct sales pitch and hence tend to stay away, even from the slightest inkling of it.This would severely impact the potential of your squeeze page’s ability to collect contact information.

LIST BUILDING STRATEGY No. 2:

Offer A FREE Valuable Incentive, to the visitor. No matter which home business opportunity you are offering, always remember that your squeeze page should ideally offer some FREE valuable information in the form of a FREE REPORT / E-Course or E-book related to that product/ service or home based opportunity that you are promoting. This Free Report is essentially going to serve as the relationship building tool between you and the reader and hence it must offer really good value to your reader. Another great tip would be to incorporate a link in the free report that leads to the sales page of the product or service that you are promoting. Remember the first impression is the last impression. If you are able to strike the right chord with the prospect with your free information, the chances of his going for your paid program increase manifold.

LIST BUILDING STRATEGY No. 3:

Create an indispensable build up around Your FREE Incentive. Further, giving too much direct information about the contents of the free report is also not desirable. Rather direct the spotlight on the advantages that one would gain by accessing the Free Report. Provoke the visitor’s curiosity and only then would you be able to persuade him to leave his contact details to your opt- in box. For e.g., if you are offering a report about some exclusive internet marketing strategies, which could get you instant sales & leads, the title of your report should be – How To Make A Instant $300 Daily, Day After Day, Like Clockwork’ rather than ‘Exclusive Internet Marketing Strategies to Enhance your Sales’ . Put yourself in the shoes of the reader and pick up the title which you would like to read.

LIST BUILDING STRATEGY No. 4:

Join List Building Programs Where Leads Pay You To Be Part Of Your List. There are several list building programs which are independent of any home business opportunity designed specifically to build the list of all participating members. Some of them are free and some have a small one time fee to join them. One prefers to be associated with the paid ones, since they tend to attract only the serious internet marketers, who would be the ideal targeted audience that one would seek to be part of one’s list.

Another great advantage of these paid lead building programs is that you get paid every time someone joins you list, which essentially means, you are able to monetize your business costs even while prospecting. Marketed well, this one lead could be well equivalent to hundreds and thousands of dollars, since you will be credited even for the leads that join the list of your directly referred leads.

In itself this revolutionary lead building program could become a full fledged income stream, since they are making you enough money, irrespective of whether they buy a product or join the opportunity that you are promoting or not. Beyond that, they always are and will remain a lifetime customer for all subsequent promotions that you choose to make. Apply these ultimate list building strategies to your existing network marketing business and see a targeted, mammoth list built up in no time.

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span{text-decoration:none;border:1px
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a.active{background:url(http://images.articlesbase.com/sprite_category_menu.png) left top no-repeat;background-position:-151px -124px;color:#06C}.bc{background:white}.bc a, .bc
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.tl{background:url(http://js.articlesbase.com/facebox/tl.png)}#facebox
.tr{background:url(http://js.articlesbase.com/facebox/tr.png)}#facebox
.bl{background:url(http://js.articlesbase.com/facebox/bl.png)}#facebox
.br{background:url(http://js.articlesbase.com/facebox/br.png)}#facebox{position:absolute;top:0;left:0;z-index:8500;text-align:left}#facebox
.popup{position:relative}#facebox
table{border-collapse:collapse}#facebox
td{border-bottom:0;padding:0}#facebox
.body{padding:10px;background:#fff;width:370px}#facebox
.loading{text-align:center}#facebox
.image{text-align:center}#facebox
img{border:0;margin:0}#facebox
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a.qa_ask_btn{background:url(“http://images.articlesbase.com/qa/answer_it_right.png”) no-repeat scroll right center transparent;color:#666;display:inline;float:right;font-size:12px;line-height:18px;font-weight:bold;margin:11px
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span.callout{display:block;background:url(“http://images.articlesbase.com/qa/ask_question_bg_chup.png”) no-repeat scroll left top transparent;width:25px;height:51px;float:right}#qa_right_col{float:right;width:304px}.qa_right_panel{float:left;width:304px;margin-bottom:20px}.qa_right_panel
.qa_top{float:left;width:304px;height:28px;background:url(http://images.articlesbase.com/qa/right_panel_title_bg.png) no-repeat}.qa_right_panel .qa_top
h2{font-size:12px;color:#474747;font-weight:bold;padding:8px
12px 6px}.qa_right_panel
.qa_right_panel_content{float:left;width:280px;padding:9px
9px 2px 9px;margin:0
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.qa_top{float:left;width:304px;height:28px;background:url(http://images.articlesbase.com/qa/right_panel_title_bg.png) no-repeat}#qa_ask_que_box_container .qa_top
h2{font-size:12px;color:#474747;font-weight:bold;padding:8px
12px 6px}#qa_ask_que_box_container
.qa_right_panel_content{float:left;width:280px;padding:9px;margin:0
2px;display:inline}.qa_ask_a_que{background:#f3f3f3;border:1px
solid #e3e3e3}.qa_ask_a_que
.qa_ask_que_content{float:left;width:280px;background:url(http://images.articlesbase.com/qa/ask_question_box.png) top no-repeat}.qa_ask_a_que .qa_ask_que_content
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0}.qa_ask_a_que .qa_ask_que_content
span{font-size:11px;color:#ff7200;float:left;padding:7px
2px}.qa_ask_a_que
a.qa_ask_btn{background:url(“http://images.articlesbase.com/qa/answer_it_right.png”) no-repeat scroll right center transparent;display:inline;float:right;line-height:18px;margin:8px
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span{background:url(“http://images.articlesbase.com/qa/answer_it_left.png”) no-repeat scroll left center transparent;color:#666;font-size:12px;font-weight:bold;cursor:pointer;float:left;height:27px;padding:8px
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span.callout{display:block;margin:0;padding:0;background:url(“http://images.articlesbase.com/qa/ask_question_bg_chup.png”) no-repeat scroll 0px -2px transparent;width:25px;height:51px;float:right}.qa_google_ad_right_panel{float:left;margin-bottom:20px;font-size:11px}.qa_google_ad_right_panel
h2{font-size:11px;color:#666;padding-bottom:0px;line-height:16px}.qa_google_ad_right_panel h2
a{text-decoration:underline;color:#333}.qa_google_ad_right_panel
.qa_ad_block{margin-top:15px}.qa_google_ad_right_panel
p{font-size:11px;color:#666;padding-bottom:4px;line-height:16px}.qa_google_ad_right_panel p
a{text-decoration:underline;color:#333}.qa_google_ad_right_panel p a:hover{text-decoration:none}.qa_google_ad_right_panel
h3{font-size:12px;color:#2179d2;line-height:20px}.qa_google_ad_right_panel h3
a{color:#2179d2}.qa_google_ad_right_panel h3 a:hover{text-decoration:none}.qa_google_ad_right_panel
span{color:#060}.qa_google_ad_right_panel span
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solid #e3e3e3;padding-top:0 !important}.qa_related_que_rp
ul{}.qa_related_que_rp ul
li{background:url(http://images.articlesbase.com/qa/que_meta_divider.png) repeat-x bottom;padding:10px
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li.qa_last{background:none}.qa_related_que_rp ul li
h3{font-size:12px;line-height:16px;color:#06c;background:url(http://images.articlesbase.com/qa/icon_que.png) left top no-repeat;padding:0
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a{font-size:12px;color:#06c;text-decoration:none}.qa_related_que_rp ul li h3 a:hover{text-decoration:underline}.qa_questions_cats{background:#fbfbfb;border:1px
solid #ccc}.qa_questions_cats
ul.left{width:135px;float:left}.qa_questions_cats
ul.right{width:135px;float:right}.qa_questions_cats ul
li{float:left;width:135px;padding:0
0 4px 5px}.qa_questions_cats ul li
h3{font-size:11px;line-height:16px;color:#06c}.qa_questions_cats ul li h3
a{font-size:11px;color:#06c;text-decoration:none}.qa_questions_cats ul li h3 a:hover{text-decoration:underline}.qa_popular_tags{background:#fbfbfb;border:1px
solid #ccc}.qa_popular_tags
.qa_popular_tags_holder{line-height:22px;text-align:center}.qa_popular_tags .qa_popular_tags_holder
a{text-decoration:none;color:#84bdde;font-size:12px;padding:0
4px}.qa_popular_tags .qa_popular_tags_holder a:hover{text-decoration:underline}.qa_related_vids_holder{background:#fff;border:1px
solid #ccc;padding:0
!important;width:298px !important}.qa_related_vids_holder
.related_vids{width:278px;float:left;padding:10px
10px 10px 10px}.qa_related_vids_holder
.related_vids_details{float:left;width:185px;margin-left:10px}.qa_related_vids_holder .related_vids
.vid_thumb{float:left;width:80px;height:58px;position:relative;border:1px
solid #e0e0df}.qa_related_vids_holder .related_vids .vid_thumb
.play_btn{position:absolute;bottom:4px;right:5px;border:0;width:23px;height:23px;background:url(http://images.articlesbase.com/qa/play.png) no-repeat}*html .qa_related_vids_holder .related_vids .vid_thumb
.play_btn{background:none;filter:progid:DXImageTransform.Microsoft.AlphaImageLoader(src=’images/qa/play.png’), sizingMethod=’image’;cursor:pointer}.qa_related_vids_holder .related_vids_details
h3{font-weight:bold;font-size:12px;line-height:16px;line-height:12px;min-height:44px;overflow:hidden}.qa_related_vids_holder .related_vids_details h3
a{color:#06c;text-decoration:none;font-size:12px;line-height:16px}.qa_related_vids_holder .related_vids_details h3 a:hover{text-decoration:underline}.qa_related_vids_holder .related_vids_details
p{line-height:12px;padding:2px
0 0 0;color:#000}.qa_related_vids_holder
.alt_row{background:#f8f8f8}.qa_tabs_content .yui-content{clear:both}.qa_tabs_content{float:left;width:646px;background:url(http://images.articlesbase.com/qa/tabs_bg.png) repeat-x top}.qa_tabs_content ul.yui-nav{border:none;padding-left:6px}.qa_tabs_content ul.yui-nav
li{background:none;border:1px
solid #c8d9e7;border-bottom:none;margin-right:3px}.qa_tabs_content ul.yui-nav li
a{background:#fff;padding:0;font-weight:bold;padding:5px
10px 6px}.qa_tabs_content ul.yui-nav li.selected
a{background:#e8f0f6;font-weight:bold;color:#06c;padding:5px
10px 7px}.qa_tabs_content ul.yui-nav li a:hover{background:#e8f0f6;font-weight:bold;color:#06c;padding:5px
10px 7px}.qa_featured_ques{}.qa_featured_ques
h1.featured_que{color:#333;font-size:18px;line-height:20px;font-weight:bold;padding:18px
0 10px;clear:both;float:left;width:646px}.qa_featured_ques
.qa_top{float:left;width:646px;background:#e6ecf5 url(http://images.articlesbase.com/qa/featured_question_top.png) top no-repeat}.qa_featured_ques
.qa_bottom{float:left;width:646px;background:url(http://images.articlesbase.com/qa/featured_question_bottom.png) bottom no-repeat}.qa_featured_ques
.qa_featured_ques_bg{float:left;width:626px;padding:10px;background:url(http://images.articlesbase.com/qa/que_bg.png) 0px 12px no-repeat}.qa_featured_ques
.qa_fea_que{float:right;width:592px;background:url(http://images.articlesbase.com/qa/featured_que_bg.png) repeat-y}.qa_featured_ques
.qa_fea_que_top{float:left;width:592px;background:url(http://images.articlesbase.com/qa/featured_que_top.png) top no-repeat}.qa_featured_ques
.qa_fea_que_bottom{float:left;width:547px;background:url(http://images.articlesbase.com/qa/featured_que_bottom.png) bottom no-repeat;padding:15px
15px 15px 30px}.qa_featured_ques
h2{font-size:14px;color:#2179d2;font-weight:bold;padding-bottom:6px;line-height:18px}.qa_featured_ques h2
a{font-size:14px;color:#2179d2;font-weight:bold;text-decoration:none}.qa_featured_ques
p{color:#666;font-size:12px;line-height:18px}.qa_featured_ques p
a{color:#06c;text-decoration:none}.qa_featured_ques a:hover{text-decoration:underline}.qa_featured_ques
.qa_fea_content{float:left;width:545px}.qa_featured_ques .qa_fea_content
img.fea_img{margin:0
10px 10px 0;float:left}.qa_new_ques{}.qa_new_ques
.qa_title{float:left;width:646px}.qa_new_ques .qa_title
h2{color:#333;font-size:18px;line-height:20px;font-weight:bold;padding:18px
0 10px;clear:both;float:left;width:540px}.qa_new_ques
.qa_sort_by{float:right;width:98px;height:24px;padding-top:15px}.qa_sort_by{position:relative;display:inline-block}div.selectbox_qa-wrapper{position:absolute;background-color:white;border:1px
solid #ccc;margin:0px;margin-top:0px;padding:0px;font-size:0.8em;text-align:left;overflow:auto;overflow-x:hidden;left:0px;top:39px;width:120px !important}div.selectbox_qa-wrapper
ul{list-style-type:none;margin:0px;padding:0px;font-size:11px;font-family:Verdana,Geneva,sans-serif}div.selectbox_qa-wrapper ul
li.selected{background-color:#316ac5;color:#fff}div.selectbox_qa-wrapper ul
li.current{background-color:#316ac5;color:#fff}div.selectbox_qa-wrapper ul
li{list-style-type:none;display:block;margin:0;padding:2px;cursor:pointer;background:none;font-size:11px}label{display:block}.selectbox_qa{padding-left:2px;font-family:Verdana,Geneva,Arial,Helvetica,sans-serif;font-size:11px;width:88px;height:16px;padding:4px
0 5px 10px;display:block;text-align:left;background:url(http://images.articlesbase.com/qa/sort_by_bg.png) right no-repeat;cursor:pointer;color:#333}.qa_questions_main_box{float:left;width:646px;background:#f3f3f3 url(http://images.articlesbase.com/qa/new_questions_top.png) top no-repeat}.qa_questions_main_box
.qa_questions_main_box_bottom{float:left;width:618px;padding:14px;background:url(http://images.articlesbase.com/qa/new_questions_bottom.png) bottom no-repeat}.qa_new_question_box{float:left;width:618px;background:url(http://images.articlesbase.com/qa/new_question_box_bg.png) repeat-y;margin-bottom:8px}.qa_new_question_box
.qa_new_question_box_top{float:left;width:618px;background:url(http://images.articlesbase.com/qa/new_question_box_top.png) top no-repeat}.qa_new_question_box
.qa_new_question_box_bottom{float:left;width:608px;padding:5px;background:url(http://images.articlesbase.com/qa/new_question_box_bottom.png) bottom no-repeat}.qa_new_question_box
.qa_avatar{float:left}.qa_new_question_box .qa_avatar
img{float:left;width:45px;height:45px;overflow:hidden}.qa_new_question_box
.qa_new_question_content{float:left;width:400px;padding:0px
10px 5px;overflow:hidden}.qa_new_question_box
h3{color:#2179d2;font-size:12px;font-weight:bold;padding-bottom:2px}.qa_new_question_box h3
a{color:#2179d2;font-size:12px;font-weight:bold;text-decoration:none;line-height:16px}.qa_new_question_box h3 a:hover{text-decoration:underline}.qa_new_question_box
.qa_meta{padding:5px
0;font-size:11px;color:#666}.qa_new_question_box .qa_meta
a{color:#2179d2;text-decoration:none}.qa_new_question_box .qa_meta a:hover{text-decoration:underline}.qa_new_question_box .qa_meta
span{color:#f90}.qa_new_question_box
a.qa_answer_it{float:right;text-decoration:none;color:#2179d2;line-height:18px;font-size:12px;margin:15px
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span{float:left;height:27px;padding:0
20px 0 8px;cursor:pointer;background:url(http://images.articlesbase.com/qa/answer_it_btn_left.png) left no-repeat}.qa_new_question_box a.qa_answer_it:hover{text-decoration:underline}a.qa_show_more{float:right;font-size:11px;color:#2179d2;text-decoration:none}a.qa_show_more:hover{text-decoration:underline}.qa_new_question_content
p{color:#666;font-size:12px;line-height:18px}.qa_new_question_content p
strong{color:#06c}.qa_new_question_content p
a{font-size:11px;color:#06c;text-decoration:none}.qa_new_question_content p a:hover{text-decoration:underline}.qa_unanswered_box{float:left;width:618px;margin-bottom:8px;background:url(http://images.articlesbase.com/qa/unanswered_que_bg.png) repeat-y}.qa_unanswered_box
.qa_unanswered_box_top{float:left;width:618px;background:url(http://images.articlesbase.com/qa/unanswered_que_top.png) top no-repeat}.qa_unanswered_box
.qa_unanswered_box_bottom{float:left;width:608px;padding:5px;background:url(http://images.articlesbase.com/qa/unanswered_que_bottom.png) bottom no-repeat}.qa_unanswered_box
.qa_new_question_content{float:left;width:405px;padding:5px
10px 5px 45px}.qa_unanswered_box
h3{color:#2179d2;font-size:12px;font-weight:bold}.qa_unanswered_box h3
a{color:#2179d2;font-size:12px;font-weight:bold;text-decoration:none;line-height:18px}.qa_unanswered_box h3 a:hover{text-decoration:underline}.qa_unanswered_box
.qa_meta{padding:5px
0;font-size:11px;color:#666}.qa_unanswered_box .qa_meta
a{color:#2179d2;text-decoration:none}.qa_unanswered_box .qa_meta a:hover{text-decoration:underline}.qa_unanswered_box .qa_meta
span{color:#f90}.qa_unanswered_box
a.qa_answer_it{float:right;text-decoration:none;color:#2179d2;line-height:18px;font-size:12px;margin:15px
15px 0 0;display:inline;background:url(http://images.articlesbase.com/qa/answer_it_btn_right.png) right no-repeat}.qa_unanswered_box a.qa_answer_it
span{float:left;height:27px;padding:0
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solid #ccc;padding:0
!important;width:298px !important}.qa_top_ans_holder
.qa_top_ans{width:278px;float:left;padding:10px
10px 10px 10px}.qa_top_ans_holder
.qa_avatar_top_ans{float:left}.qa_top_ans_holder .qa_avatar_top_ans
span{float:left;background:#d3dded;font-size:18px;font-weight:bold;color:#fff;width:35px;height:32px;text-align:center;line-height:28px}.qa_top_ans_holder .qa_avatar_top_ans
img{float:left}.qa_top_ans_holder
.qa_top_ans_content{float:left;width:195px;padding-left:12px}.qa_top_ans_holder .qa_top_ans_content
h3{font-size:11px;font-weight:bold;color:#2179d2}.qa_top_ans_holder .qa_top_ans_content h3
a{font-size:11px;font-weight:bold;color:#2179d2;text-decoration:none;line-height:16px}.qa_top_ans_holder .qa_top_ans_content h3 a:hover{text-decoration:underline}.qa_top_ans_holder .qa_top_ans_content
p{color:333}.qa_top_ans_holder .qa_top_ans_content p
a{color:333}.qa_top_ans_holder .qa_top_ans_content p a:hover{color:333;text-decoration:none}.qa_top_ans_holder
.alt_row{background:#f8f8f8}.qa_articles_resources_holder{background:#fff;border:1px
solid #ccc;padding:0
!important;width:298px !important}.qa_articles_resources_holder
ul.qa_articles_resources{clear:both;background:url(http://images.articlesbase.com/qa/articles_resources_bg.png) 0px 0px repeat-y;width:298px;margin-top:1px}.qa_articles_resources_holder ul.qa_articles_resources
li{border-bottom:1px solid #fff}.qa_articles_resources_holder ul.qa_articles_resources li
a{font-family:Arial,Helvetica,sans-serif;text-decoration:none;color:#2179d2;display:block;padding:8px
0 9px 0}.qa_articles_resources_holder ul.qa_articles_resources li a
span{display:block;padding-left:20px;background:url(http://images.articlesbase.com/qa/articles_resources_icon.png) 4px 2px no-repeat}.qa_articles_resources_holder ul.qa_articles_resources li a:hover{background:url(http://images.articlesbase.com/qa/articles_resources_bg_active.png) repeat-y left}.qa_articles_resources_holder ul.qa_articles_resources li a:hover
span{background:url(http://images.articlesbase.com/qa/articles_resources_icon_active.png) 4px 2px no-repeat}.qa_articles_resources_holder ul.qa_articles_resources li
a.active{background:url(http://images.articlesbase.com/qa/articles_resources_bg_active.png) repeat-y left}.qa_articles_resources_holder ul.qa_articles_resources li a.active
span{background:url(http://images.articlesbase.com/qa/articles_resources_icon_active.png) 4px 2px no-repeat}.qa_ask_que_rp{float:left;background:#e7eef7;width:229px;border-bottom:1px solid #cecece}.qa_ask_que_rp
.qa_ask_que_content{float:left;width:221px;background:url(http://images.articlesbase.com/qa/ask_question_box_rp.png) top no-repeat;margin:5px
4px;display:inline;padding-bottom:0}.qa_ask_que_rp .qa_ask_que_content
textarea{color:#474747;font-size:12px;padding:5px
10px;width:200px;height:80px;margin:5px
0 12px;background:none}.qa_ask_que_rp .qa_ask_que_content
span{float:left;color:#ff6c00;padding-left:5px}.qa_ask_que_rp
a.qa_ask_btn{background:url(“http://images.articlesbase.com/qa/ask_btn_rp_right.png”) no-repeat scroll right center transparent;color:#666;display:inline;float:right;font-size:12px;line-height:18px;font-weight:bold;text-decoration:none;margin-left:4px}.qa_ask_que_rp a.qa_ask_btn
span{background:url(“http://images.articlesbase.com/qa/ask_btn_rp_left.png”) no-repeat scroll left center transparent;color:#666;cursor:pointer;float:left;height:27px;padding:6px
20px 0 30px}.qa_ask_que_rp
span.callout_small_home{display:block;background:url(“http://images.articlesbase.com/qa/ask_question_box_rp_chup.png”) no-repeat scroll left top transparent;width:11px;height:27px;float:right;margin-top: -8px}.qa_section_title{background:#f3f3f3;float:left;width:213px;padding:8px;border-top:1px solid #fff}.qa_section_title
h2{float:left;font-size:12px;font-weight:bold;color:#474747}.qa_section_title
a{float:right;color:#06c;text-decoration:none}.qa_section_title a:hover{text-decoration:underline}.qa_recent_que_rp{padding-top:0 !important}.qa_recent_que_rp
ul{float:left;padding:0
10px;border-bottom:1px solid #d5d5d5}.qa_recent_que_rp ul
li{background:url(http://images.articlesbase.com/qa/que_meta_divider.png) repeat-x bottom;padding:8px
0;float:left;width:209px;overflow:hidden}.qa_recent_que_rp ul
li.qa_last{background:none}.qa_recent_que_rp ul li
h3{font-size:11px;line-height:16px;color:#06c;background:url(http://images.articlesbase.com/qa/icon_que.png) left top no-repeat;padding:0
0 4px 27px;clear:both;width:178px;float:left}.qa_recent_que_rp ul li h3
a{font-size:11px;color:#06c;text-decoration:none}.qa_recent_que_rp ul li h3 a:hover{text-decoration:underline}.qa_recent_que_rp ul li
p{font-size:11px;color:#666;padding:2px
0 8px 3px;clear:both;width:205px;float:left}.qa_recent_que_rp ul li p a, .qa_recent_que_rp ul li p
strong{color:#06c;font-size:11px;text-decoration:none}.qa_recent_que_rp ul li p a:hover{text-decoration:underline}.qa_goto_qa{float:left;width:226px;height:26px;background:url(http://images.articlesbase.com/qa/goto_qa_btn.png) no-repeat;padding:5px
0 0 15px;margin-top:-1px;text-align:center;color:#2179d2}.qa_goto_qa
a{color:#2179d2;font-size:11px;text-decoration:none}.qa_goto_qa a:hover{text-decoration:underline}.qa_ask_que_wide_box_container{background:#f3f3f3;height:126px}.qa_ask_que_wide_box{width:448px;background:#f3f3f3 url(http://images.articlesbase.com/qa/ask_question_box_wide.png) center 10px no-repeat;height:120px}.qa_ask_que_wide_box
textarea{color:#474747;width:423px !important;padding:15px;margin:10px;font-size:12px;height:63px !important;margin-top:13px;margin-bottom:0}.qa_ask_que_wide_box_container
span{float:left;color:#ff7200;padding:10px
0 0 10px}.qa_ask_que_wide_box_container
input.ask_btn{float:right;width:101px;height:27px;background:url(http://images.articlesbase.com/qa/ask_btn_wide.png) no-repeat;margin:10px
10px 0 0;display:inline;line-height:15px;color:#666;font-weight:bold;font-size:12px;cursor:pointer}.box_title_left{color:#474747;font-size:12px;font-weight:bold}.ask_bottom{clear:both;background:url(http://images.articlesbase.com/signup_bottom.gif) bottom no-repeat;padding-bottom:1px}.ask_container{clear:both;border:1px
solid #ccc;border-bottom:none}.ask_container
.ask_title{background:#f7f7f7;padding:10px;font-size:12px;color:#333}.ask_bottom
.warnings{line-height:16px;background:#f7f7f7;padding:10px
10px 10px 10px;font-size:12px}.ask_bottom .warnings
p{color:#ff0101;padding:5px
10px}.ask_functions{background:#f7f7f7;clear:both;padding:10px
0 7px 0}.ask_functions
.req{float:left;padding-left:50px;color:#797979;line-height:22px}.ask_functions .req
span{color:#ff0101}.ask_functions
.ask_buttons{float:right;width:445px}.ask_functions
a.publish_question{background:url(“http://images.articlesbase.com/qa/answer_it_right.png”) no-repeat scroll right center transparent;color:#666;display:inline;float:right;font-size:12px;font-weight:bold;margin:17px
10px 0 0;text-decoration:none}.ask_functions a.publish_question
span{background:url(“http://images.articlesbase.com//qa/answer_it_left.png”) no-repeat scroll left center transparent;cursor:pointer;float:left;height:21px;padding:6px
20px 0 30px}.view_edit_table_empty{border-collapse:collapse;float:left}.view_edit_table_empty, .view_edit_table
th{border:1px
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Home Page > Internet > GOOGLE AdSense Tips For Maximum Earnings and how to avoid ‘ smart pricing ‘

GOOGLE AdSense Tips For Maximum Earnings and how to avoid ‘ smart pricing ‘

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Posted: Apr 08, 2006 |Comments: 0
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Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ‘ AdWords ‘, Adwords is a Pay-Per-Click (PPC) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google’s search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.

Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. AdSense ads can be either text or images, the ads can be altered to blend into the webpages, so they don’t make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it’s easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.

When I first started Adsense, I placed the ads on my webpages and it wasn’t very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn’t get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 – 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it’s subject matter has a very low search demand.

If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ‘ adsense ad placement ‘, that’s right, you have to study each webpage’s layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.

I left my webpages alone, and about three months later I received my first check in the mail, it wasn’t a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.

I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called ‘ad blindness’, that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.

I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn’t make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ‘ click these ads ‘, or you shouldn’t have a scantily dressed girl pointing to the ads saying ‘ make me happy – click here ‘ or stuff like that, just make some nice little images that pertain to your webpages content.

The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG’s pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.

Then I learned that Google had introduced a new feature or system into the AdSense program, called ‘smart pricing’, ‘smart pricing’ automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When ‘smart pricing’, was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before ‘smart pricing’, that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about ‘smart pricing’, besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG’s, that seemed to be what had triggered smart pricing for me. The BLOG’s were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG’s, it took about a week, then I noticed that the EPC was once again climbing back up, yes the ‘smart pricing’, spell had been broken.

If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.

By Robert W. Benjamin

http://www.rb59.com/software

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